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Saudi Arabia’s ancient UNESCO heritage site Madain Saleh will open to tourists for the first time in 2020 Photo courtesy of PrNewsWire, SCTH and Visit Saudi

Saudi tourism takes-off with China, UK, Malaysia, US, Canada topping list of new arrivals

Posted on January 4, 2020 By rayhanania No Comments on Saudi tourism takes-off with China, UK, Malaysia, US, Canada topping list of new arrivals
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Saudi tourism takes-off with China, UK, Malaysia, US, Canada topping list of new arrivals

New YouGov data shows one in five tourists are now more interested in visiting Saudi Arabia for a vacation. According to the Saudi Commission for Tourism and National Heritage, China, UK, Malaysia, United States and Canada top the list of new arrivals since the launch of its first tourism visa

New YouGov research has identified a rise in tourism interest in Saudi Arabia from around the world, with one in five tourists more likely to visit Saudi Arabia for a vacation now than five years ago.

The YouGov research surveyed 9,521 people across the USA, China and five key markets in Europe, revealed a growing interest in visiting Saudi Arabia.

The data coincides with the Saudi Commission for Tourism and National Heritage (SCTH) revealing its top inbound source markets since Saudi Arabia’s opened its doors to international tourism.  Since the launch of the new tourism visa in September, visitors from China, UK, Malaysia, United States and Canada have topped the list of new arrivals welcomed into Saudi Arabia.

Saudi Arabia’s ancient UNESCO heritage site Madain Saleh will open to tourists for the first time in 2020 Photo courtesy of PrNewsWire, SCTH and Visit Saudi
Saudi Arabia’s ancient UNESCO heritage site Madain Saleh will open to tourists for the first time in 2020 Photo courtesy of PrNewsWire, SCTH and Visit Saudi

Saudi’s historic sites appear to be an important attraction for tourists to the Kingdom. Amongst those surveyed by YouGov, over one in five (22%) are keen to visit Jeddah’s historic old town, a UNESCO World Heritage Site.  Meanwhile, another UNESCO site, previously only known to a few travellers, is gaining a following amongst Chinese millennials.  Al Ula now tops the list of destinations in the Arab world of a third of Chinese tourists under the age of 35.

Italians top the list with 35% surveyed saying they would be more likely to visit Saudi Arabia following the new visa launch. British tourists were 15% more likely just ahead of Americans at 14%.

The research also points to new opportunities for multi destination tourism growth. Of all respondents 73% reported a preference to visit several destinations rather than stay in one location.

Arab League Tourism Ministers Meeting

The research is released as Saudi Arabia takes on the presidency of the Arab League Tourism Ministers Meeting at the end of a historic year for the Kingdom. Tourism Ministers from across the Arab world met earlier this month for the 22ndAnnual Arab Tourism Ministers Meeting. During the meeting they discussed opportunities for regional-wide tourism offerings and unified strategies for sustainable growth of the sector to benefit local communities and the environment.

His Excellency Ahmad bin Aqil Al Khatib Chairman of the Board of Directors of the Saudi Commission for Tourism and National Heritage (SCTH) said:

“This year marked the historic moment of Saudi Arabia opening its doors to the world. We are welcoming more visitors and investors than ever before. To those thinking of visiting Saudi Arabia in 2020, you won’t find a warmer welcome anywhere in the world.”

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rayhanania
rayhanania
Op-Ed writer, author, radio host, podcaster at The Arab Daily News
Ray Hanania is an award-winning columnist, author & former Chicago City Hall reporter (1977-1992). A veteran who served during the Vietnam War and the recipient of four SPJ Peter Lisagor Awards for column writing, Hanania writes weekly opinion columns on mainstream American & Chicagoland topics for the Southwest News-Herald, Des Plaines Valley News, the Regional News, The Reporter Newspapers, and Suburban Chicagoland.  

His award winning columns can be found at www.HANANIA.COM Subscribe FREE today

Hanania also writes about Middle East issues for the Arab News, and The Arab Daily News criticizing government policies in the Israeli-Palestinian conflict.

Hanania was named "Best Ethnic American Columnist" by the New America Media in November 2007, and is the 2009 recipient of the SPJ National Sigma Delta Chi Award for column writing.

Email Ray Hanania at rghanania@gmail.com.

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Arab News, Arab World, Culture, Features, Middle East, Saudi Arabia, Spotlight, Travel Tags:Canada, China, Madain Saleh, Malaysia, Saudi Arabia, Tourism, tourism increases, UNESCO, United Kingdom, United States, World Heritage Site, YouGov

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