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Posted on February 7, 2017February 7, 2017 By rayhanania No Comments on Two new Cable TV Networks targeting American Arabs launched
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Two new Cable TV Networks targeting American Arabs launched

On January 19th, 2017 ZEE TV Americas held a press conference/community event in New Jersey for the launch of 2 New Networks – ZEE ALWAN & ZEE AFLAM targeting the Arab audiences in the USA. ZEE ALWAN is An Indian Drama & Entertainment Channel and ZEE AFLAM is A Bollywood Channel packaged in Arabic for the Arab community.

Currently there are over 500,000 Arab households in the United States representing a 91% increase since 1990 and the top cities with highest Arab-American population are New Jersey/New York, Detroit and Los Angeles. Also, Dish & Sling have the biggest base of Arabic subscribers and the biggest library of Arabic programming in the United States.

Amit Goenka, CEO, International Broadcast Business said “In our constant endeavor to expand our business beyond the core South Asians – launch of Arabic channels in USA in the Arabic base pack is another step in that direction. Bollywood enjoys unparalleled popularity among Arab audiences across the world and this ethnicity has been one of the fastest growing segments in USA”.

Sameer Targe, CEO of Zee TV Americas spoke about the growing interest of Bollywood & Indian content among Arabs and the launch of Zee ALWAN and Zee AFLAM is our first step to cater to the masses and bridge the language gap. He also thanked the Arab community and Dish Network for being part of the event.

Sameer Targe
Sameer Targe

Amira Nour, Product Manager of ZEE Channels in USA shared her vision to see Zee Alwan & Zee Aflam transforming the face of Arabic entertainment and revolutionizing the Arabic viewership. Nour promised to continue her efforts in promoting Zee and catering to audience taste. In conclusion, Nour thanked the audience for their participation and urged them to stay engaged in shaping the future of Zee Alwan & Zee Aflam channels.

Amira Nour and Akhilesh Gupta
Amira Nour and Akhilesh Gupta

Event was highlighted by the wonderful performances of prominent Eastern Folk and Oriental Dancing, as well as the traditional Saidi Dance performed by Yasser Darwish – an Egyptian Folklorist.

The audience appreciated the performances with great applause. The glittering night continued on with a traditional Middle Eastern dinner and the guests were all given ZEE Alwan and ZEE Aflam imprinted Flask gift sets to commemorate the event.

Both channels are available on Dish & Sling. ZEE Alwan on Channel no. 660 and ZEE Aflam on Channel no. 661.

Izabela Slowikowska
Izabela Slowikowska
Yasmin Mounajed, Anis El Okbani
Yasmin Mounajed, Anis El Okbani

في ١٩ يناير ٢٠١٧ عقدت شبكه قنوات زي أمريكا الموتمر الصحفي في مدينه نيو جيرسي للإعلان عن نجاح اطلاق القنوات العربيه زي أفلام وزي ألوان في الولايات المتحدة الامريكيه .

زي أفلام هي قناه بوليوود الأولي منذ عام ٢٠٠٨ .

وزي ألوان هي قناه المسلسلات و الدراما الهنديه المدبلجة باللغة العربيه .

وفِي بدايه الحفل أشار السيد/ سمير تارجي رءيس شبكه قنوات زي في أمريكا ان فكره   قنوات زي أتت  بعدما لاحظ الاهتمام المتزايد بالدراما الهنديه وافلام بوليوود من قبل الجاليه العربيه في أمريكا وقد أكد السيد تارجي أيضا انها الخطوه الأولي في رحله قنوات زي اللتي تستهدف إمتاع المشاهد العربي في أمريكا وتلبيه أذواقهم المختلفة .

وفِي النهايه أعرب تارجي عن شكره وامتنانه للجاليه العربيه وشبكه قنوات دش نتورك للمشاركه في هذا الحفل وعلي دعمها الداءم للقنوات .

وايضاً تحدثت السيدة / أميره نور مديره القنوات في أمريكا عن ان تواجد القنوات في الوقت الحالي هي خطوه هامه لاضافه مفهوم جديد ومتنوع للترفيه التلفزيوني في أمريكا .

ومن جهتها أكدت نور علي ان قنوات زي تعد المشاهدين العرب في  أمريكا بتقديم الاحدث والأفضل دائما .

وقد أعرب أيضا السيد / أميت جونك الرئيس التنفيذي لبث الاعمال الدوليه لشبكه قنوات زي انه انطلاقا من سعينا المستمر لتوسيع نطاق اعمالنا خارج جنوب اسيا جاءت خطوه إطلاق قنوات زي في هذا التوقيت في الولايات المتحدة الامريكيه لتؤكد خطوه اخري  جديده في هذا الاتجاه .حيث تتمتع بوليوود بشعبيه لامثيل لها بين الجماهير العربيه في جميع أنحاء العالم .

وقد تضمن الحفل فقرات عديده من ضمنها فقره الرقص الشرقي والرقص الصعيدي للراقص المصري ياسر درويش الذي أمتع الحضور بالرقص بالعصا وفقرات اخري من الفلكلور المصري التي أبهرت الحضور.

وواصلت زي احتفالها مع الجاليه العربيه بتقديم عشاء لبناني مميز وايضاً قدمت هدايا تذكاريه للحضور في نهايه الحفل .

بإمكانكم الان مشاهده القنوات علي  Dish network و sling قناه زي ألوان قناه رقم : ٦٦٠ وقتله زي أفلام قناه رقم : ٦٦١

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rayhanania
rayhanania
Op-Ed writer, author, radio host, podcaster at The Arab Daily News
Ray Hanania is an award-winning columnist, author & former Chicago City Hall reporter (1977-1992). A veteran who served during the Vietnam War and the recipient of four SPJ Peter Lisagor Awards for column writing, Hanania writes weekly opinion columns on mainstream American & Chicagoland topics for the Southwest News-Herald, Des Plaines Valley News, the Regional News, The Reporter Newspapers, and Suburban Chicagoland.  

His award winning columns can be found at www.HANANIA.COM Subscribe FREE today

Hanania also writes about Middle East issues for the Arab News, and The Arab Daily News criticizing government policies in the Israeli-Palestinian conflict.

Hanania was named "Best Ethnic American Columnist" by the New America Media in November 2007, and is the 2009 recipient of the SPJ National Sigma Delta Chi Award for column writing.

Email Ray Hanania at rghanania@gmail.com.

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