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Two new Cable TV Networks targeting American Arabs launched

On January 19th, 2017 ZEE TV Americas held a press conference/community event in New Jersey for the launch of 2 New Networks – ZEE ALWAN & ZEE AFLAM targeting the Arab audiences in the USA. ZEE ALWAN is An Indian Drama & Entertainment Channel and ZEE AFLAM is A Bollywood Channel packaged in Arabic for the Arab community.

Currently there are over 500,000 Arab households in the United States representing a 91% increase since 1990 and the top cities with highest Arab-American population are New Jersey/New York, Detroit and Los Angeles. Also, Dish & Sling have the biggest base of Arabic subscribers and the biggest library of Arabic programming in the United States.

Amit Goenka, CEO, International Broadcast Business said “In our constant endeavor to expand our business beyond the core South Asians – launch of Arabic channels in USA in the Arabic base pack is another step in that direction. Bollywood enjoys unparalleled popularity among Arab audiences across the world and this ethnicity has been one of the fastest growing segments in USA”.

Sameer Targe, CEO of Zee TV Americas spoke about the growing interest of Bollywood & Indian content among Arabs and the launch of Zee ALWAN and Zee AFLAM is our first step to cater to the masses and bridge the language gap. He also thanked the Arab community and Dish Network for being part of the event.

Sameer Targe

Amira Nour, Product Manager of ZEE Channels in USA shared her vision to see Zee Alwan & Zee Aflam transforming the face of Arabic entertainment and revolutionizing the Arabic viewership. Nour promised to continue her efforts in promoting Zee and catering to audience taste. In conclusion, Nour thanked the audience for their participation and urged them to stay engaged in shaping the future of Zee Alwan & Zee Aflam channels.

Amira Nour and Akhilesh Gupta

Event was highlighted by the wonderful performances of prominent Eastern Folk and Oriental Dancing, as well as the traditional Saidi Dance performed by Yasser Darwish – an Egyptian Folklorist.

The audience appreciated the performances with great applause. The glittering night continued on with a traditional Middle Eastern dinner and the guests were all given ZEE Alwan and ZEE Aflam imprinted Flask gift sets to commemorate the event.

Both channels are available on Dish & Sling. ZEE Alwan on Channel no. 660 and ZEE Aflam on Channel no. 661.

Izabela Slowikowska

Yasmin Mounajed, Anis El Okbani

في ١٩ يناير ٢٠١٧ عقدت شبكه قنوات زي أمريكا الموتمر الصحفي في مدينه نيو جيرسي للإعلان عن نجاح اطلاق القنوات العربيه زي أفلام وزي ألوان في الولايات المتحدة الامريكيه .

زي أفلام هي قناه بوليوود الأولي منذ عام ٢٠٠٨ .

وزي ألوان هي قناه المسلسلات و الدراما الهنديه المدبلجة باللغة العربيه .

وفِي بدايه الحفل أشار السيد/ سمير تارجي رءيس شبكه قنوات زي في أمريكا ان فكره قنوات زي أتت بعدما لاحظ الاهتمام المتزايد بالدراما الهنديه وافلام بوليوود من قبل الجاليه العربيه في أمريكا وقد أكد السيد تارجي أيضا انها الخطوه الأولي في رحله قنوات زي اللتي تستهدف إمتاع المشاهد العربي في أمريكا وتلبيه أذواقهم المختلفة .

وفِي النهايه أعرب تارجي عن شكره وامتنانه للجاليه العربيه وشبكه قنوات دش نتورك للمشاركه في هذا الحفل وعلي دعمها الداءم للقنوات .

وايضاً تحدثت السيدة / أميره نور مديره القنوات في أمريكا عن ان تواجد القنوات في الوقت الحالي هي خطوه هامه لاضافه مفهوم جديد ومتنوع للترفيه التلفزيوني في أمريكا .

ومن جهتها أكدت نور علي ان قنوات زي تعد المشاهدين العرب في أمريكا بتقديم الاحدث والأفضل دائما .

وقد أعرب أيضا السيد / أميت جونك الرئيس التنفيذي لبث الاعمال الدوليه لشبكه قنوات زي انه انطلاقا من سعينا المستمر لتوسيع نطاق اعمالنا خارج جنوب اسيا جاءت خطوه إطلاق قنوات زي في هذا التوقيت في الولايات المتحدة الامريكيه لتؤكد خطوه اخري جديده في هذا الاتجاه .حيث تتمتع بوليوود بشعبيه لامثيل لها بين الجماهير العربيه في جميع أنحاء العالم .

وقد تضمن الحفل فقرات عديده من ضمنها فقره الرقص الشرقي والرقص الصعيدي للراقص المصري ياسر درويش الذي أمتع الحضور بالرقص بالعصا وفقرات اخري من الفلكلور المصري التي أبهرت الحضور.

وواصلت زي احتفالها مع الجاليه العربيه بتقديم عشاء لبناني مميز وايضاً قدمت هدايا تذكاريه للحضور في نهايه الحفل .

بإمكانكم الان مشاهده القنوات علي Dish network و sling قناه زي ألوان قناه رقم : ٦٦٠ وقتله زي أفلام قناه رقم : ٦٦١

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rayhanania

Op-Ed writer, author, radio host, podcaster at The Arab Daily News

RAY HANANIA — Op-Ed writer, author, radio host, podcaster

Ray Hanania is an award winning political and humor columnist who analyzes American and Middle East politics, and life in general. He is an author of several books.

Hanania covered Chicago Politics and Chicago City Hall from 1976 through 1992 at the Daily Southtown and the Chicago Sun-Times. He began writing in 1975 publishing The Middle Eastern Voice newspaper in Chicago (1975-1977). He later published “The National Arab American Times” newspaper (2004-2007).

Hanania writes weekly columns on Middle East and American Arab issues as Special US Correspondent for the Arab News ArabNews.com, at TheArabDailyNews.com, and at SuburbanChicagoland.com. He has published weekly columns in the Jerusalem Post newspaper, YNetNews.com, Newsday, the Orlando Sentinel, Houston Chronical, and Arlington Heights Daily Herald.

Hanania is the recipient of four (4) Chicago Headline Club “Peter Lisagor Awards” for Column writing. In November 2006, he was named “Best Ethnic American Columnist” by the New American Media. In 2009, Hanania received the prestigious Sigma Delta Chi Award for Writing from the Society of Professional Journalists. He is the recipient of the MT Mehdi Courage in Journalism Award. He was honored for his writing skills with two (2) Chicago Stick-o-Type awards from the Chicago Newspaper Guild. In 1990, Hanania was nominated by the Chicago Sun-Times editors for a Pulitzer Prize for his four-part series on the Palestinian Intifada.

His writings have also been honored by two national Awards from ADC for his writing, and from the National Arab American Journalists Association.

Hanania is the US Special Correspondent for the Arab News Newspaper, covering Middle East and Arab American issues. He writes for the Southwest News newspaper group writing on mainstream American issues.

Click here to send Ray Hanania email.